While a movie’s satellite rights, distribution rights and other rights were sold after the film is wrapped up, the newest trend that is emerging in the tinsel town now is that rights are sold even before the project commences.
This ensures that the producers make the movie on a grand budget. Yes, we are talking about the Ajith – Gautham Menon project that will start rolling from February 15th, onwards. Sources in the trade are rife with the news that producer AM Rathnam has sold the satellite rights of this film for 20 crores to a leading satellite channel.
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